Équipe de France
From 0 to 10M followers!
No need to introduce the world champions! From 2014 to 2024, we’ve been supporting the FFF with their strategy, creation and management of their accounts. Helping them reaching the top spot as the world’s leading football nation on Instagram with @equipedefrance! A tangible proof of a trust-based collaboration that truly delivers.
Expertises
social media strategy
activations
community management
brand content
Same team, different styles!
At the heart of Euro 2024, one of the most anticipated football competitions, we launched a 100% TikTok campaign to highlight the new French national team jerseys and position them as the common denominator for all supporters, regardless of their style. Based on a streetwear interpretation of football codes, we challenged creators to bring out their personal touch.
5M impressions
And a total of 2 millions french people reached in two weeks.
50K clicks
On the FFF e-shop and main collections!
+5K followers
Not a objective, but a bonus that shows interest!
