INFINIMENT COTY PARIS
The most awaited niche perfume brand.
Coty, the iconic perfume group, entrusted us with bringing to life the universe of their first proprietary fragrance brand. Our Instagram-tailored approach set the tone for a new era in perfumery: one where creative innovation meets nature-inspired technology, positioning the brand at the forefront of modern scent storytelling.
Expertises
social media management
community management
brand content
Witness the new era of perfumery
3D, AI, photography, videos, motion… All content creation techniques were brought together to build a high-end and disruptive identity for the brand. Paired with a long-term social strategy and influencer or artists collaborations, our engagement rate rose to the top!
+8K followers
A growing community of niche perfume lovers.
2,5M reach
Across many markets: France but also US, UK, Italy…
9% avg. ER
Interactions and comments grew gradually in the first year!
