Vinsta
The wine connoisseurs in your life may roll their eyes, and that’s exactly the fun of it!
As a wine media outlet, Vinsta has one big challenge: keeping French youth hooked. Since teaming up with them, we’ve been shaking off the industry to make wine feel accessible, easy to grasp, and refreshingly simple, on both Instagram and TikTok.
Expertises
social media strategy
social ads
influence
brand content
Instagram glow-up in the making
From unexpected pairings to pop-culture references, we dared to push the boundaries of the wine industry with a bold and colorful art direction, reshaping the preconceived image of wine. These content capsules aim to move away from the elitist image, especially since the younger generation is opting for new drinking options!
+60 contents
Produced in content series to allow message memorization
+6% ER
A community that is engaging more than it used to!
+1M reach
A wider and younger audience reach among the french population
