Pret A Manger
Their Cinnamon Roll is hands-down Matter team’s favorite.
For many, Pret is present in the little things that make up everyday life: the morning coffee, the fresh lunch, the sweet afternoon snack. Since 2023, we’ve been sharing that joy on Instagram through creative content, inspiring creators collaborations, and live event coverage when in the need to celebrate the community!
Expertises
social media management
social ads
influence
brand content
Welcome to the Club Pret!
Back in 2023, it was time to introduce the new Club Pret offer to French people. To get new subscribers, we’ve partnered with 8 foodie creators to craft UGC or Influence content to support our paid campaign on both Instagram and TikTok. Along with fresh ideas from Matter studio, this first-ever ads campaign was a success for Pret!
4,5M impressions
Targeting the biggest cities in Paris for more effective results.
24K clicks
On IG and TikTok, authentic contents trigger curiosity more easily!
800 app installs
This campaign was a real success and especially on TikTok (+500).
