Carrières Frères
A century-old savoir-faire shared on socials!
Crafting the storytelling of brand with such a strong expertise has been our passion since Carrière Frères placed its trust in us back in February 2020! As the little sister of the Trudon brand, the Maison has great ambitions: expanding internationally, elevating its positioning, and sharing its heritage while highlighting its deep respect for nature through sustainable commitments.
Expertises
social media strategy
social ads
influence
brand content
When TikTok users fell in love with CF
The arrival of the La Rose aime la Menthe fragrance in the CF collection gave us the opportunity to launch our first large-scale TikTok campaign. Targeting the American audience, a key market for the brand, we made sure everyone could be a witness of this unique and romantic scent.
10 contents
All shot inside our in-house studio by Matter creative team.
600K reach
Targeting americans with a strong interest in interior design.
+1,5K followers
Reducing the cost per follower to less than 0,50€ at the end of the campaign!
